What your 404 page says about you

One of the things I love designing most on the web is a 404 page. So much so that my friends now make jokes about it — because I do it quite often and spend a lot of time on them. What’s great about a 404 page is that you can express a bit of creativity and brand identity on a site that may not naturally fit with an over-the-top visual design focus. It’s like a sandbox project designers and developers can collaborate on.