Where There Is Beauty

How people are psychologically attracted to certain things, and why we should seek to make places as instagrammable as possible

Coby Lefkowitz
UX Collective
Published in
14 min readFeb 24, 2021

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Amsterdam Row homes along a canal lined with trees
Good materials, human scale, visual stimuli and nature on display in Amsterdam. Source: Amsterdam Stroller

Instagram should almost never be used as a metric to gauge success or self-worth. Unless you’re a city, in which case you should definitely care about your presence on the world’s largest photo-sharing app. But…

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Urbanist, Developer, Writer, & Optimist working to create more beautiful, sustainable, healthy, equitable and people-oriented places.