Why Design and Discovery are not interchangeable

And why it’s dangerous to treat them the same.

Design and Discovery are often used interchangeably. For example projects may begin with a ‘design sprint’, but the actual scope of the work is better described by the word discovery.

To a designer, everything is a design challenge… even when it’s not

Making the terms ‘design’ and ‘discovery’ synonymous flattens what should be a…