Why design principles shape stronger products
Published in
8 min readAug 23, 2016
Our design team didn’t have any design principles and it was difficult to determine design success.
My job is to design and improve/redesign a legacy CRM system for real estate professionals. We often ran into design limitations because we didn’t have any principles to refer to. Our users have a love/hate relationship with the product. Some users think it’s a great lead generation tool…