Member-only story

Why designers should get involved in business strategy

Good design is good business

Eric Chung
UX Collective
7 min readSep 6, 2022

A team reviewing sticky notes on a wall during a meeting
Photo by Jason Goodman on Unsplash

Today’s UX landscape

Over the past decade, UX education has become increasingly more accessible with online learning platforms and certificate programs. In as little as twelve weeks, a person can attend a design bootcamp and become “certified” to work as a UX designer, something that never existed a decade ago.

Most companies have established a baseline of required skills from designers. A good designer should follow a design thinking process, apply empathy towards their users and be good at storytelling among other requirements. Nowadays, good user experience is something that users want and expect from all products.

Easy access to education has opened up the world to people looking to gain a new skill or transition careers. The increase in demand for UX designers has been met or even exceeded by the number of people entering the field. But is simply learning the basics of design enough to get you a seat at the table?

What design education is missing

Designers are taught how to build empathy, how to do user research, how to use Figma, but many become so focused on developing their skills and fail to learn about the business of design.

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Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Eric Chung

Writing about design, business, or whatever's on my mind

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