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Why designers should get involved in business strategy
Good design is good business
Today’s UX landscape
Over the past decade, UX education has become increasingly more accessible with online learning platforms and certificate programs. In as little as twelve weeks, a person can attend a design bootcamp and become “certified” to work as a UX designer, something that never existed a decade ago.
Most companies have established a baseline of required skills from designers. A good designer should follow a design thinking process, apply empathy towards their users and be good at storytelling among other requirements. Nowadays, good user experience is something that users want and expect from all products.
Easy access to education has opened up the world to people looking to gain a new skill or transition careers. The increase in demand for UX designers has been met or even exceeded by the number of people entering the field. But is simply learning the basics of design enough to get you a seat at the table?
What design education is missing
Designers are taught how to build empathy, how to do user research, how to use Figma, but many become so focused on developing their skills and fail to learn about the business of design.