Why do we fall for brand illusions?

Deep dive into the Payless “Palessi” experiment to understand the psychology of UX and Design

Source: https://abcnews.go.com/GMA/Style/payless-dupes-fashion-influencers-paying-hundreds-20-shoes/story?id=59508622

Imagine walking into a luxury boutique, immersed in the ambiance and the allure of high-end fashion. Designer labels and triple-digit price tags catch your eye as you’re offered champagne by a courteous staff member. Then, imagine finding out that…