Why Google’s new search results design is a dark pattern

Humans are self-training machines, and in the context of the internet, we’ve trained ourselves to ignore the intrusive adverts which increasingly clutter our screens. If something looks vaguely like an advert, we don’t even make eye contact with it — a behaviour known as ‘banner blindness’.

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Johnny makes ⚡

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Building 20 startup experiments in public: 20startups.me • Interested in human behaviour, future of work, Bitcoin

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