Why I like Design Thinking

Design business has evolved in the last decade or so and is now maturing. Companies like IBM, Whirlpool, GE, and P&G have embraced Design Thinking to become more innovative and customer-centric. A new era of Design Thinking has started where designers with the right mindset and design thinking toolset can innovate with ease. Successful designers will be those that will continue to expand the vertical stroke of their ‘T’ in the future.

UX, CX, XD, and Product Design

I come from an advertising agency background and have seen an evolution in the design process. Thanks to IDEO, last few years have seen a lot of emphasis on Design Thinking, especially within the digital design community. A shift in the traditional creative design strategy paradigm has happened and expanded to include experience design as an important component in business so that communication and channel could function harmoniously in the design of products and services. The design is no longer an afterthought or a mere screen interface. Design thinking has now become part of any good experience design…