Why I no longer care what people “like” or “don’t like”

In design, these phrases can be misleading

Shallow likes and dislikes shouldn’t dictate design decisions (Photo by Wayhome Studio on Adobe Stock)

In UX and product design, “like,” and “don’t like” are overvalued and can mislead design decisions. Early in my career, someone saying, “I like it!” encouraged me to feel satisfied with a design that actually didn’t address business goals or diverse user needs. “I don’t like…” led me to changing a…