Why I was wrong about sparkles ✨

UI for AI: sparkles revisited.

Daley Wilhelm
UX Collective
Published in
4 min readJan 19, 2024

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A thinking face emoji looks up at an array of sparkle emojis on a purple background.
I needed to rethink the use of sparkles.

Last year I wrote an article detailing the origin and evolution of my favorite emoji, the sparkle. ✨ At the time, companies experimenting in the realm of artificial intelligence were using the four-pointed star icon or cluster of sparkles to represent some kind of AI capability. I criticized this trend, pointing to the nebulous meaning behind sparkles. In…

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A fiction writer turned UX writer dedicated to crisp copy, inclusive experiences, and humanizing tech.