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Neubrutalism style in UX: a twist on the dominant modern minimalist
A quick look at what the style is, why we need it, and a list of websites using it in different ways.
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I’m really into Neubrutalism. Since discovering it, I’ve seen a number of articles exploring what it is, and examples of it in use with varying degrees of success. I think it is worth exploring this style in more depth because it offers a twist on the dominant “modern minimalist” design style. It can also be quite fun when done right.
Why do we need something different?
Recently I was looking at examples of popular web apps for project management, and after reviewing quite a good number of them, I came to a realisation.
If it were not for the logo in the side navigation bar, I would have no idea which app I am looking at.
Sure they might offer different features, but even then I struggled to remember which feature I saw in which app. The UI for all the apps is strikingly similar, and if you look at them for long enough as I did, there is nothing to differentiate from one to the next aside from the logo in the side navigation bar and the forgettable colour scheme.