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Why is a clear value proposition essential for any startup or growing business?

Your value proposition bears the promise you give to your customer assuring them that your product or service will deliver value to them.

Amit Patel
UX Collective
3 min readJul 17, 2020

It has been argued that the value proposition is the determinant between business success and failure. Nothing could be further from the truth. Your value proposition bears the promise you give to your customer assuring them that your product or service will deliver value to them. In its simplest form, the value proposition describes the benefits your customers will get by using your products or service. It also explains what kind of a customer you are targeting, and finally why a customer should choose you from a pool of others.

It is so sad many businesses don’t get it right from the beginning or they just decide to bury their value proposition in buzzwords or meaningless slogans. In fact, many businesses don’t even bother giving it even more attention on their sites and in their marketing campaigns. A good number don’t even know what it is all about.

It always doesn’t matter your area of specialisation, whether you are a techie startup seeking licenses for innovation or just a mere entrepreneur, developing an effective technology…

Published in UX Collective

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Written by Amit Patel

Creative Director @experiencehaus | Building an AI EdTech product | Masters student | Fan of iced coffee, sneakers and basketball.

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