UX Collective

We believe designers are thinkers as much as they are makers. https://linktr.ee/uxc

Follow publication

Why is JARVIS the only male AI?

Why was JARVIS the only male-coded AI in Tony Stark’s arsenal? Why is it that most fictional, and actual, voice assistants are female-coded?

Daley Wilhelm
UX Collective
Published in
5 min readMar 25, 2023

A floating orb of glowing, yellow holographic connections.
J.A.R.V.I.S. as depicted in Age of Ultron, before he turned into a purple Paul Bettany. Image from — https://marvelcinematicuniverse.fandom.com/wiki/J.A.R.V.I.S.

In science fiction, one of the main indications that the characters are living in the high-tech future is an insanely smart, AI voice assistant. Star Trek’s Enterprise had the omnipresent Computer and Tony Stark famously traded quips with JARVIS (Just A Rather Very Intelligent System) before the AI became the sentient Vision. Today, in the real world, we can only dream of such sarcastic systems that both understand and anticipate our needs. Alexa, Siri, and Cortana pale in comparison.

Even JARVIS’s successors weren’t nearly as memorable. After JARVIS became a real boy, Stark communicated with his myriad tech through a new voice assistant, FRIDAY (Female Replacement Intelligent Digital Assistant Youth.) Literally termed as a replacement for JARVIS,
“she” still maintained a sassy personality and helped Stark right up until the end. Similarly, when Peter Parker received an upgraded Spidey Suit from Stark, it came preloaded with an unnamed voice user interface that Parker eventually called, “Karen.” (This being an upgrade from Suit Lady.)

A comic wherein Tony Stark, dark hair and goatee, speaks with a pink, glowing hologram of a red-headed woman identified as the A.I. FRIDAY.
FRIDAY, complete with heels, as portrayed in the comics. Image from — https://www.scifimoviepage.com/a-preview-of-iron-man-1/

Why was JARVIS the only male-coded AI in Tony Stark’s arsenal? Why is it that most fictional, and actual, voice assistants are female-coded?

Why we prefer female voices

The common belief is that women’s voices are apparently more pleasant and easier to understand as compared to male-coded voices, despite there being no scientific evidence of this claim. Nevertheless, this is how the tech sector often justifies the choice to use women’s voices as AI assistants. According to tech futurist and author Bernard Marr, who has written a whole lot of books on big data, “Research might suggest that humans have a preference for the sound of female voices, and studies have found that female voices tend to articulate vowel sounds more clearly which makes them easier to understand. We also have more female…

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Or, continue in mobile web

Already have an account? Sign in

Written by Daley Wilhelm

A fiction writer turned UX writer dedicated to crisp copy, inclusive experiences, and humanizing tech.

Responses (18)

Write a response

I suspect the voices are female, because the men who programmed the interfaces, probably worked long hours, and this was the only way to get a woman to talk to them without an audible note of contempt in their voice.

--

I have absolutely thought about this before. Being a female, I actually don't like female voices. They are high pitched and hurt my ears. I tend to enjoy more bass infused sounds. So when I set up my phone, I immediately changed my phones voice to…

--

The US Air Force uses a female voice in its flight assist system (the voice alarm system that tells pilots, for example, to "Pull UP." They did research that showed their pilots (only males back then) didn't follow the warnings of a male voice.
True…

--