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Why lives in the deep
Using the Laddering Technique to deliver on the “Why” in User Research/UX/Product Design
What does a Designer have in common with Jacque-Yves Cousteau? A Designer must be willing to dive into the deep to find the truth that sustains their work.
If you have yet to see the documentary Becoming Cousteau I highly recommend it. He is a fascinating human whose passion for exploring birthed a whole industry and a lot of innovation.
Plus one of Cousteau’s quotes is in my favorite movie… Rushmore by Wes Anderson
“When one man, for whatever reason, has the opportunity to lead an extraordinary life, he has no right the keep it to himself.”
— Jacques-yves Cousteau
Being a Designer is hard. We have to be curious, ask lots of questions, and continuously learn about the systems for which we are solving problems. As I have told my…