Why lives in the deep

Using the Laddering Technique to deliver on the “Why” in User Research/UX/Product Design

Illustration of Diving Deep for the Treasure that is why.

What does a Designer have in common with Jacque-Yves Cousteau? A Designer must be willing to dive into the deep to find the truth that sustains their work.

If you have yet to see the documentary Becoming Cousteau I highly recommend it. He is a fascinating…