Why mimicry in digital experiences and the Metaverse turns us off

The rise of 90s aesthetics, imperfection, and simplicity

Yuna Shin
UX Collective
Published in
4 min readFeb 20, 2022

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Owls and a butterfly illustrating mimicry in nature. Text: Are you mimicking me? Stop!
Note to Metaverse: No one likes to be mimicked. Quit it!

A vibe shift is happening. The VSCO girls have skipped town. My photos remain untouched. I’m reaching for knitting needles over my iPad. We are tired of digital experiences that mock our analog world because no one likes to be mimicked. Technology isn’t always

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Designer. Seattle based writer who connects the dots between design, contemporary art, & pop culture. yuna-shin.com. Subscribe to my newsletter↓