Why UX Research has a bright future in the age of AI

Organizations can’t fail faster, so now they might finally focus on user-centered design

Photo by cottonbro studio: https://www.pexels.com/photo/bionic-hand-and-human-hand-finger-pointing-6153354/

AI will likely cause a resurgence in User-Centered Design, as Silicon Valley's favorite phrase, "fail fast and fail often," is becoming obsolete.

As a Designer, it's easy to be anxious about generative AI tools like ChatGPT and MidjourneyAI. But while these technologies will devalue some of our skills, UX Research and Design will increasingly have a lot of value.

This is partly because Generative AI will likely cause one of the past decade's most significant user mental model shifts.

To understand my optimism around AI, and the future many UX Researchers/Designers have, let's start with why Silicon Valley's famous phrase won't work anymore.

Now that we can’t fail faster, User Research and Product Design will help fail better

Generative AI can help you create a mediocre website in an afternoon. Here's how:

1. Plan and outline your website, such as purpose, content, and structure and number of pages
2. Find a website layout/template that you like, and ask ChatGPT to generate code for…