Why we need to get rid of significance in A/B testing
P-values and significance are utterly ill-suited tools for A/B testing.
Published in
6 min readMar 11, 2022
In my previous job, I was responsible for all A/B testing in an e-commerce department. We worked with an external partner and took care of the whole package — from generating hypotheses to developing the tests to providing a report of the results. Those…