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Why you shouldn’t try to become a car designer

And why you should.

Matteo Licata
UX Collective
Published in
3 min readSep 2, 2020

Matteo Licata Designer
A 2018 sketch from my old portfolio (picture from the Author)

Before this year’s events, “pilot shortage” used to be a thing.

Over the years, the job of an airline’s pilot lost its allure, and fewer people were interested in actually pursuing that career path. It seems the same has yet to happen with automobile designers, and I think it’s about time.

Currently, there are more than fifty academies around the world that offer bachelor courses in vehicle design. Of course, there are exceptions, but most of them are private, for-profit institutions charging exorbitant fees.

Trouble is, the world doesn’t need many car designers.

They have no trouble finding students, though. After all, being paid to shape tomorrow’s cars is an irresistible proposition for many young car enthusiasts, and who am I to judge? I was one of them!

The imagery associated with car designers, shaped by some of the great masters of the past and the current glitzy design directors’ presentations at motor shows, is one of glamour and success. When asked about my job, answering “car designer” never failed to impress my dates… But I digress!

Trouble is, the world doesn’t need many car designers. Although there aren’t reliable estimates around, my business experience places the number of active automobile designers between 1500 and 3000 units worldwide.

Considering the around 50 academies mentioned above, we can estimate that 500 newly-graduated vehicle designers hit the job market every year… And I think you’re starting to see the problem.

Nowadays, the effort and expenses needed to get a bachelor in automobile design just aren’t worth it

This chronic oversupply of fresh graduates has driven the market value of so-called “junior designers” into the ground, with little hope of recovery anytime soon. These days, even getting an OEM manufacturer internship is a privilege, and young designers would do anything to get noticed. Manufacturers know this, and hosting a design competition is an excellent way to get hundreds of ideas for free.

Written by Matteo Licata

I’ve been obsessed with cars for as long as I remember and, after working in automobile design for a decade, now I’m a lecturer, a published author, a YouTuber

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