Why your clients are the worst

And how to make sure from now on, they won’t be

Rey Node
Creative Perspectives
4 min readJan 12, 2022

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Before you get into an Uber, you will unknowingly check a few things. What kind of car is it? Any obvious malfunctions? Has it been cleaned recently? Stuff like that. You glance over the driver as you enter the back seat. How is his personal hygiene? Does he seem kind? Is he on the phone? Is he not a total moron? Wait, did he smoke in here? The list goes on.

Foto taken from the back seat of a taxi, showing the driver behind the wheel of a neat Audi, and a smartphone with driving directions.
Photo by Thibault Penin on Unsplash

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Rey Node
Creative Perspectives

I create lovable brands and write about the creative industry. Currently working on a book and a card game. Former agency co-founder and director (15 years).