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Will ChatGPT automate the job of professional content writers?
An in-depth skill examination and comparison
If you’ve been following me, you know how much I write about automation and its future impact on the economy, society, and people.
Analyzing technological changes is quite an intellectual thrill, and -frankly- almost an obsession.
But when I heard about OpenAI’s latest iteration, ChatGPT, I couldn’t help but feel this topic in an ever more personal way. What if my profession -writing to sell -was also on the verge of being automated?
Beyond all the marketing headlines, ChatGPT attracts many ambitious claims about content writing and marketing that deserve clarification. Let’s get through all of them.
The new human-like capabilities of GPT 3.5
Since GTP-3’s release, you may have tried it through AI-writing services like Jasper or Copy AI. And you may have also fallen victim -like me- to the same hype cycle brought by new technological innovation. Sounds very exciting at first, but redundant when further tested.
And that’s approximately what you could say about GPT-3 in retrospect. As impressive as GPT-3 output was, there wasn’t much to take from it from a professional standpoint. GPT-3 writing was inconsistent, shared made-up facts, names or numbers, and couldn’t even make an argument more than 1 sentence long. In short, there wasn’t really anything to worry about.
Now that ChatGPT just went live, everyone is sharing some amazing samples, and we’re again left wondering: is this time different? And at the moment, many facts are increasingly pointing in that direction.
Compared to GPT-3, ChatGPT demonstrates some remarkable advancements:
1. Fluent, clear, and engaging writing style
ChatGPT shows some crisp and easy-to-read phrasing. The tone often sounds more formal and redundant than it should be, but it definitely catches the eyes of the readers. It can seem even more…
