Writing styles for a better UI and UX

Writing styles, it’s all about caps

Every product team should make an informed decision that makes sense for its own brand. Often there are many inconsistencies in a product/platform. Every product will benefit from a well thought through set of rules of writing styles.

Capitalization

“Capitalization (North American English) or capitalisation (British English) is writing a word with its first letter as a capital letter (uppercase letter) and the remaining letters in lower case, in writing systems with a case distinction. The term also may refer to the choice of the casing applied to text. “ —https://en.wikipedia.org/wiki/Capitalization

Capitalization affects readability, comprehension and usability. It impacts how people view a brand. There are 3 types of capitalization: “Title case”, “Sentence case” and “ALL CAPS”.

Title Case

• Capitalize every word
• Gives a visual rhythm to your words
• Professional, serious, established
• Gives words a feeling of formality and importance!
• Stands out more

Sentence case

• Capitalize only the first word
• Easier to read
• Casual and friendly