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Yes, I would buy a Jaguar Type 00
Rumours about the death of design are greatly exaggerated

“It’s hot pink,” I was told.
“Like a Barbie car?” I asked incredulously.
“Yes! Like a Barbie car,” came the reply.
It is rare that anything cool happens to me or anyone I know but I happened to be having dinner with a design-industry journalist (not exactly a car person) freshly returned from a super secret Jaguar press conference. Nobody was allowed to take pictures and it was all very hush-hush and over-the-top. According to my highly-placed “source” (a cousin who had come over to eat some biryani I had cooked), the nervousness, hyper-enthusiasm and bizarreness around the prototype launch reminded them of the disastrous Simpsons episode where Homer designs a car.

The only thing that this person remembered as a concrete detail about the prototype (apart from the pink colour) were some aromatic features to enhance the cabin experience. The journalists in attendance all wondered who the target market was given that this car was expected to retail in excess of $100,000. It felt like Jaguar’s ideal customer was some rich young…