Your product, among other things

When designing, don’t forget the broader context

Kim Witten, PhD
UX Collective
Published in
4 min readNov 28, 2022

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Four identical Natwest bank cards against a black background. Black sharpie writing with similar initials are on the corner of each card.
Photo of Natwest bank cards by author.

Natwest recently sent my partner and I new bank cards. We have different levels of personal accounts, as well as a joint account with a card each in our name. The four designs are shown below.

Can you spot the differences?

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