Your users aren’t your friends: An unconventional approach to product design

Designing against confirmation bias.

Users don’t always do what we expect. Image credit: Pexels

Have you ever asked yourself why “people don’t seem interested in [your product idea]”? After all, you’re brilliant, and your idea should totally work. It makes sense! It’s so perfect even, you’re sure someone from a tech giant would pick it up… if they knew about it. It…