TikTok concept: finding content you want when the algorithm doesn’t

What are Segments, Archetypes, and Personas

Product teams have a lot of tools to understand customers…

Expectation management: why should you care?

The article aimed at shedding light on the topic of…

User onboarding lessons from The Legend of Zelda: Breath of the Wild

Successful networking coffee — with UX interview skills

Learn from UX experts about the essential…

Designing for consistency across platforms

I offended an Apple employee the other day when I was checking out the new iPad Pro…

Artificial Intelligence and font pairing

Learn how Machine Learning can help you select the best font…

Typography basics breakdown

There are many parts to creating a beautiful, functional, memorizing design. That’s what all User Experience…

The Science of Design

Why designers should think of themselves as scientists

Have you ever spent all day looking for something, only to find it in the wrong place? Or perhaps you’ve spent months trying to solve a problem, only to find you were looking…

Managing the dreaded legal review: 4 tips for UX writers

Address experts’ feedback, but don’t let them…

Education for seniors: an unexplored universe for UX

Accessibility should be the norm, at the bare…

Connecting dots (especially random ones)

“Once is happenstance. Twice is coincidence. The third time…

How letters and fonts adapted to our screens

Writing went through many iterations before it became…

Whose feedback to take?

Build an active and smart user feedback system.