How Singapore paid millions to make its logo bigger
Not just literally, but also atmospherically.
Published in
9 min readDec 10, 2022
This issue of Creative Monologue presents my curiosity about the evolution of the Singapore mark, from its early development as a jubilee logo, to its cemented presence under the tourism board. Why did they make the mark larger than life, and why can that be bad? There’s a lot to dig through, so let’s…
