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I redesigned the infamous IOWA App in 30 minutes

How you can (and should) judge product quality by its UI quality.

Michal Malewicz
UX Collective

Iowa Caucus App redesigned (before and after shot)
Which app do you think is the official one? The one on the left. Sorry for the low quality, most photos of it were at an angle. The design on the right took me 30 minutes to re-do based on the one on the left. Of course it can be further improved, but that’s not the point here. It’s to show the minimal amount of effort.

Last weekend everyone was talking about Iowa. I usually wouldn’t bother covering the controversy here if not for two things. First of all, even though I currently live in Sopot, Poland, Iowa is a significant part of my life. Back in 1999, I finished high-school in Marion, IA (with not the best grades, lol), and that was a life-changing time for me. A nerdy web-designer/developer, out in Iowa, trying to fit in (and mostly failing).

So I do feel connected to Iowa as it’s a part of who I am.

When I saw some leaked images from that infamous app, I realized that it’s yet another example of something I’ve been talking about A LOT.

Windows XP “task failed successfully” modal.

Bad UI often means a bad product.

While the UX crowd wasn’t too pleased by my approach before, I still stand by it. There are edge cases in which a professional team of developers built a sophisticated app for pros. It can be poorly done on the front-end side and still do its job well.

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Responses (9)

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I do think you’re neglecting one thing here which is that this looks like a functional prototype because it was a functional prototype. And not a very good one. That goes with the execrable testing, that lack of a real deployment strategy, and poor integration into its cooperating infrastructure.

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Good post, but UI/UX wasn’t the reason it failed. You can redesign it 5times in 30 days and it wouldn’t fix the problem with its code/technology.
This article is practically the same as the situation of someone driving off a cliff because the brakes…

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What you did was easy.
First of all, that wasn’t UX design. It was a UI makeover. Big difference. The legwork of doing UX research had nothing to do with your project.
UX design (at least at large companies like where I work) has more to do with…

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