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I redesigned the infamous IOWA App in 30 minutes

Michal Malewicz
UX Collective
Published in
5 min readFeb 7, 2020

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Iowa Caucus App redesigned (before and after shot)
Which app do you think is the official one? The one on the left. Sorry for the low quality, most photos of it were at an angle. The design on the right took me 30 minutes to re-do based on the one on the left. Of course it can be further improved, but that’s not the point here. It’s to show the minimal amount of effort.

Last weekend everyone was talking about Iowa. I usually wouldn’t bother covering the controversy here if not for two things. First of all, even though I currently live in Sopot, Poland, Iowa is a significant part of my life. Back in 1999, I finished high-school in Marion, IA (with not the best grades, lol), and that was a life-changing time for me. A nerdy web-designer/developer, out in Iowa, trying to fit in (and mostly failing).

So I do feel connected to Iowa as it’s a part of who I am.

When I saw some leaked images from that infamous app, I realized that it’s yet another example of something I’ve been talking about A LOT.

Windows XP “task failed successfully” modal.

Bad UI often means a bad product.

While the UX crowd wasn’t too pleased by my approach before, I still stand by it. There are edge cases in which a professional team of developers built a sophisticated app for pros. It can be poorly done on the front-end side and still do its job well.

But in most cases UI is that one area of UX that is a dead giveaway of overall quality. You can’t really judge information architecture, flows, or successful, applied research in a product without knowing all about it.

A lousy UI we can see and recognize right away.

It’s even more apparent with the Iowa app because it’s supposedly an official product. I know the political divide is quite big nowadays. Still, as both parties are primarily American, maybe they could … you know — use the US Web Design System in their official products?

US Web Design System feature image.
USWDS 2.0

It was created for a reason (and is quite good, actually). Sure — it’s for the “web,” but an app like that isn’t that complex that it couldn’t have been recreated using it.

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