A case study in how poor language hurts design

What does “unblank projector” mean?”

Patrick Thornton
UX Collective
Published in
3 min readApr 9, 2019

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This is an excellent lesson in why we need to use humanistic, usable language. Design is not just about visuals.

This is a photo I took off the projector in my class last week. Our classrooms have a Crestron automation system in them that controls lights, projectors, and audio. It’s a touchscreen…

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Vice President, UX at Gartner Digital Markets. Building a better-designed world.