5 steps to master a whiteboard design challenge

A step by step guide on how to approach a whiteboard…

The State of UX in 2017

Here’s our take on looking at the past, understanding the present, and…

UX Design Methods & Deliverables

What does a User Experience Designer do from 9 to 5? Well, a lot of stuff. The list below aggregates…

Whiteboard Design Challenge Framework

A simple framework to help designers with whiteboard challenges in an interview.

How Netflix does A/B Testing

Have you ever wondered why Netflix has such a great streaming experience? Do you want to learn how they…

Lyft redesign — a UX case study

I went to a Design Guru Summit workshop on May 17th. At the workshop, Frank Yoo, Lyft’s head of UX and…

Technical and social challenges of conversational design

I made my website conversational. Here is what I learned.

A guide to successful Design Handoffs

A comprehensive walkthrough to help Designers handoff their…

Designing for Persuasion, Emotion and Trust

✍🏻 First appeared Nortal’s blog.

The next loop of User Experience is about designing for persuasion, emotion, and trust. You still need good usability, but it’s often not enough to design a website that is easy to understand…

Facebook and How UIs Twist Your Words

Can a UI affect our interpretation of others?

It started with an offhand remark from a friend as she grimaced at her phone: “What a novel.” She gestured to the Facebook message filling her screen.