8 things to use in “Jobs-To-Be-Done” framework for product development

Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they…

Bring the data forward

From the time you make your morning toast, to setting your thermostat, to starting your car, to paying for your coffee…

Empathy-driven designs

Design is about finding a connection between people and a product or service that empowers them in accomplishing a task or satisfying a need through a personal touch. My personal belief when designing for very specific users is to get in the shoes and try to comprehend their situation…

Designing Digital Products for the Long Term

Architecture is thousands of years old. Many buildings that were built hundreds of years ago are still functional, beautiful buildings today. The best buildings get even better over time, becoming something their original designers could not have…

Running for a Lifetime

I am a runner. If you’re a recreational runner like me, you’ve never won a race, you’ve never been part of the Olympic team, and you’ve never won a medal. If you’re like me, running isn’t about being the best.

• You run to get off your butt.

A Letter to Santa From A UXer

Dear Santa,

Want to be a better friend? Check in with Swarm.

“Hey, did you check us in?” I turn to my friend Ines with a sly smile. We’re waiting for our food. “Otherwise I’m gonna do it.” She yanks out her phone and says “Wait, stop—I want the coins. Let me check in!” *Cling cling cling* After I see her…

“Getting real”, by 37 signals – book review

Hi everyone, this is my very first review of the book. I’m working at “Nort” and I…

Champion In-house User Testing on a tight budget

“There’s no point in performing user tests since the prototype is incomplete”. “Testing is reserved for big companies, we can’t afford it”. — Sound familiar?

Making the incomprehensible comprehensible

A deeper view on metaphors