The psychology of Anticipatory Design

Design experiences that are one step ahead

‘Getting into the flow’: what does that even mean?

Everybody knows that feeling. You seem unstoppable, everything seems to be going naturally and time is standing still (or is flying, depending on how you see it). You started working at 4pm but after a quick look at your watch you realize…

The Three Questions Facebook Uses To Guide Their Product Development

Julie Zhuo, the VP of Product Design at Facebook, describes in this talk she gave at Stanford the simple framework Facebook has developed to guide their product thinking. After examining their product successes…

Optimized User Onboarding Strategies

Companies tend to spend months (if not years) creating an interactive user experience that…

Does your app need a night mode?

With the introduction of OLED screens to the iPhone X, more and more people are requesting night themes in their favourite apps to take advatage of the true blacks on OLED screens, to save battery, and to make it easier on the eyes in some cases. But should you add this…

Three reasons to Designers not to use the term UX Designer

The term UX Designer is widely used in the Design environment. Nevertheless, as we can see below, it has some inconsistency with the concepts of…

When Design, Engineering & Mathematics Come Together

Case Study of Designing Star Alliance Seat Map…

2018 UX Trends

Lack of Diversity affecting business

The global debate on cultural acceptance, diversity and inclusion that took over the media in 2017 has raised the topic inside design…