Marketing

The secret of good metaphors

How do metaphors and analogies work, and what makes a good metaphor?

Hyper-personalization: a practical UX guide

Every moment, behind the scenes, the products you use are getting better at…

Duo run over by a Cybertruck?!

Duolingo’s mascot is apparently dead. Long live Duo.

Pokémon Go: addictive by design

How Niantic utilizes emotions to manipulate player behavior.

Why mascots (like Duo) are powerful pieces of UX

There is a reason why every other article here is…

The good, the bad and the ugly of Duolingo gamification

Ten design principles rated from best to…

Ritual: how to sell 10M vitamin bottles on a crowded market

A story behind the vitamin brand and sales…

Why do people criticize Jaguar’s rebranding?

Cultural convergence and the shift to minimalism in…

Duolingo wrapped: your year in languages, streaks, and progress

Duolingo’s Year in Review may have…

Full funnel analysis of a £38.7 million toilet paper brand

Who gives a crap.